Never eat sushi at the airport

or sleep near a train station. Don't ask a cab driver for theater tips. Never buy bread from the supermarket bakery... and don't ask your spouse for honest feedback about how you look. Don't do…

A legacy of Mandela

Others can better write about Nelson Mandela's impact on the world stage, on how he stood up for the dignity of all people and on how he changed our world. For those that seek to make a change in the…

The three toxic stooges of the project apocalypse

Edgecraft instead of brainstorming

One of the challenges of brainstorming a new idea is that there's too much freedom. With too many possibilities, we can seize up, unable to think of much of anything. In established organizations,…

The closer you get to the front, the more power you have over the brand.

Krulak’s law is simple: Soldiers in the field interacting with local people are the most important element of nation building and counter insurgency. It has wide applicability to any…

Avoid These Appointment Times To Skip The Wait At The Doctor

We previously noted that you want to book a doctor’s appointment at 8am or 1pm to skip the wait, but it turns out there are a few times you really want to avoid as well. Doctor finder ZocDoc…

All good ideas are terrible

Enter your email address preview  |  powered by FeedBlitz

The perfect crime

Sometimes, marketing enables a pickpocket to steal a wallet--and be thanked for it. Marketers are responsible for what we do, it's not an activity without effects. Last year, just one of the big fast…

Memo to the modern COO

Why is it so hard for organizations to understand what Tony did with customer service at Zappo's? Instead of measuring the call center on calls answered per minute, he insisted that the operators be…

Memo to the modern COO

Reality is not a show

The media-pundit-advertiser industrial cycle has discovered that turning life into a sporting event (with winners and losers, villians and heroes and most of all, black and white issues) is…

Measuring without measuring

As an organization grows and industrializes, it's tempting to simplify things for the troops. Find a goal, make it a number and measure it until it gets better. In most organizations, the thing you…